UX & Product Designer · GBDA, University of Waterloo
I design digital products, systems, and brands that make heavy complexity feel effortless.
Selected Work
LinkedIn + Facebook · SEO
Social Content Design + SEO
During my co-op, I worked within FloNergia’s established brand to design social content for LinkedIn and Facebook and support the company’s website SEO. This page highlights a small selection of work I personally created or directly contributed to.
Content operations + CMS automation
Marketing Intern
4-month co-op at Canada's largest independent asset manager — shipped bilingual content systems, video strategy, and CMS automation across HubSpot and Ghost.
Design system architecture
Interactive Content Design Tool
A production-ready design system for Instagram carousels — 5 slide presets, JSON controls, and 4K export. Built from scratch at Night Crawler Studio.
UX flow compression — 9 → 3 screens
UX / Product Design
Redesigned Sun Life's mobile onboarding for Gen Z — reduced a 9-step flow to 3 screens with an AI financial coaching layer. 48h hackathon prototype.
Visual identity system
Branding / Social Media
Full rebrand and social media system for a Canadian soccer club — new crest, colour system, and content templates that drove a 5× increase in page engagement.
Research synthesis + data visualisation
Information Design
Information design advocacy poster on ER triage invisibility for autoimmune patients — research-to-visual translation for GBDA coursework at University of Waterloo.
Independent creative practice
Brand Identity / Art Direction
My independent studio for visual identities, websites, campaign systems, and an ongoing poster practice shaped by music, film, and culture.
01
Remove until it hurts, then remove one more. Design should clarify — not decorate. Complexity is a design failure.
02
If I can't hand it off without explaining it, it's not finished. I design for the third project, not just the first.
03
The last 10% is what separates a student project from a professional one. Detail is not optional — it's the work.