Selected Works
A collection of digital products, interactions, and design systems.
LinkedIn + Facebook · SEO
FloNergia Systems Inc.
Social Content Design + SEO
During my co-op, I worked within FloNergia’s established brand to design social content for LinkedIn and Facebook and support the company’s website SEO. This page highlights a small selection of work I personally created or directly contributed to.
Content operations + CMS automation
Purpose Investments
Marketing Intern
4-month co-op at Canada's largest independent asset manager — shipped bilingual content systems, video strategy, and CMS automation across HubSpot and Ghost.
Design system architecture
Carousel Design System
Interactive Content Design Tool
A production-ready design system for Instagram carousels — 5 slide presets, JSON controls, and 4K export. Built from scratch at Night Crawler Studio.
UX flow compression — 9 → 3 screens
Sun Life (Hackathon)
UX / Product Design
Redesigned Sun Life's mobile onboarding for Gen Z — reduced a 9-step flow to 3 screens with an AI financial coaching layer. 48h hackathon prototype.
Visual identity system
Oshawa United
Branding / Social Media
Full rebrand and social media system for a Canadian soccer club — new crest, colour system, and content templates that drove a 5× increase in page engagement.
Research synthesis + data visualisation
The Invisible War
Information Design
Information design advocacy poster on ER triage invisibility for autoimmune patients — research-to-visual translation for GBDA coursework at University of Waterloo.
Independent creative practice
Night Crawler Studio
Brand Identity / Art Direction
My independent studio for visual identities, websites, campaign systems, and an ongoing poster practice shaped by music, film, and culture.